Monthly ads reportExample
Next month: raise the budget 40%.2
Every number is up. So why is each sale losing money?
Revenue, not profit
ROAS leaves out the fee, the job's costs and tax. It can climb while every sale loses money.
Paid more to spend more
When the fee grows with spend, "raise the budget" is the easy advice.
Conversions outrun jobs
Double counts and junk leads push conversions far past booked jobs, and the platform buys more of the wrong thing.
Two channels, one sale
Google and Meta both claim the same job, so their totals run well above your real sales.
What we look at
View-only access. We change nothing.
- Profit or loss per sale
- Leads vs. booked jobs
- Double-counted conversions
- Which channel earned the sale
- Spend that rarely books
- Changes Google made on its own
- Invoices vs. real spend
- Who owns the account and data
Ask your agency first
A good one will be glad you asked. Vague answers are an answer too.
- What did each booked job cost us, fee included?
- How many reported leads became booked jobs?
- Which conversions do we optimize for? Any counted twice?
- When Google and Meta both claim a sale, who gets credit?
- How much went to Display, partner sites or Performance Max?
- What did Google change on its own this quarter?
- Does your invoice match what the platforms charged?
- If we left, would we own the account and the data?
What only the tune-up gives you
Your agency's audit says what's wrong. Ours says what to fix, what to improve and where to scale.
Profit by channel, campaign and ad
What each sale from every place your money goes really leaves you.
The tracking you should have
What counts as a sale, and which channel gets the credit.
Your targets
The most you can pay per sale and still make money.
Your decision matrix
Cut, fix or scale for every campaign. Yours to keep.
| Campaign | Spend | Sales | Per sale | Move |
|---|---|---|---|---|
| Display: brand awareness | $1,100 | 0 | No sales | Cut |
Every campaign, with the reason and the next step.
See your priceExample rows. Yours use your own campaigns.
Founding price, if we may share your results with your name removed. $497 to keep them private.
Everything above, in writing and in dollars, 3 business days after view-only access.
Order your tune-upClear answers, or your money back.
Why we know where to look
We run ad accounts too. So we know where the money leaks.
The same team manages Google and Meta ads. We've seen the settings that drift and the conversions counted twice.
We're judged on the same things agencies are. So the tune-up gives yours a plan it can use. Same written rules, whoever runs your ads.
Order your Profit Tune-Up
- TodaySend this form.
- Next dayPayment link and access steps.
- 3 days laterYour tune-up, by email.
- 2 weeks onWe check in on the fixes.
Fair questions
Can't my agency do this?
They can audit. Ours adds profit per sale, the tracking you should have, your targets and a decision matrix.
Will my agency mind?
Good ones welcome it: it shows them where more budget pays.
Can an agency order one?
Yes. Pick "An agency" in the form and tell us who gets the report.
What if it all checks out?
Then your tune-up says so, with the evidence.
What do you need from me?
View-only access, your last three agency invoices, and booked jobs from ads by month.
Is this a pitch for your agency?
No. Running one is how we know where to look. The matrix works with any agency.