Monthly ads reportExample
Next month: raise the budget 40%.2
Every number is up. So why is each sale losing money?
Revenue, not profit
ROAS leaves out the fee, the job's costs and tax. It can climb while every sale loses money.
Paid more to spend more
When the fee grows with spend, "raise the budget" is the easy advice.
Conversions outrun jobs
Double counts and junk leads push conversions far past booked jobs, and the platform buys more of the wrong thing.
Every channel claims the sale
Google, Meta, Yelp and the rest each count the same job, so together they report more sales than you made.
What we look at
View-only access, or exported reports. We change nothing.
- Profit or loss per sale
- Paid leads vs. booked jobs
- Double-counted conversions
- Which channel earned the sale
- Spend that rarely books
- Changes platforms made on their own
- Invoices vs. real spend
- Who owns the account and data
In depth: Google, Local Services Ads, Microsoft, Meta, TikTok, LinkedIn, Yelp, Angi, Thumbtack and Nextdoor. Anything else with an invoice gets the profit test.
Questions worth asking
Good agencies welcome them. They help you both see what pays.
- What did each booked job cost us, fee included?
- How many reported leads became booked jobs?
- Which conversions do we optimize for? Any counted twice?
- When two channels claim the same sale, who gets credit?
- How much went to Display, partner sites or Performance Max?
- What did the platforms change on their own this quarter?
- Does your invoice match what the platforms charged?
- If we left, would we own the account and the data?
What only the tune-up gives you
An audit lists what's wrong. The tune-up shows what to fix, what to improve and where to scale.
Profit by channel, campaign and ad
What each sale from every place your money goes really leaves you.
The tracking you should have
What counts as a sale, and which channel gets the credit.
Your targets, from your numbers
What you can pay per sale, and how long your cash can wait for it to pay back.
Your decision matrix
Cut, fix or scale for every campaign. Yours to keep.
| Campaign | Spend | Sales | Per sale | Move |
|---|---|---|---|---|
| Display: brand awareness | $1,100 | 0 | No sales | Cut |
Every campaign, with the reason and the next step.
See your priceExample rows. Yours use your own campaigns.
Founding price, if we may share your results with your name removed. $497 to keep them private.
Everything above, in writing and in dollars, 3 business days after view-only access.
Order your tune-upClear answers, or your money back.
Why we know where to look
We run ad accounts too. So we know where the money leaks.
The same team manages paid ads day to day. We've seen the settings that drift, the leads billed twice and the sales every channel claims.
We're judged on the same things agencies are. So the tune-up gives yours a plan it can use. Same written rules, whoever runs your ads.
Order your Profit Tune-Up
- TodaySend this form.
- Next dayPayment link and access steps.
- 3 days laterYour tune-up, by email.
- 2 weeks onWe check in on the fixes.
Fair questions
Can't my agency do this?
Most report on the platforms. The tune-up adds profit per sale, the tracking you should have, your targets and a decision matrix.
Will my agency mind?
Good ones welcome it: it shows them where more budget pays.
Can an agency order one?
Yes. Pick "An agency" in the form and tell us who gets the report.
Which channels?
Ten in depth, from Google to Thumbtack. Anything else with an invoice gets the profit test.
What do you need from me?
View-only access or exported reports, your last three invoices, sales by channel, and last year's profit and loss.
Is this a pitch for your agency?
No. Running one is how we know where to look. The matrix works with any agency.